Art truly has no form.
This pandemic has hit museums extra hard. According to UNESCO and the International Council of Museums (ICOM), over 85,000 museums across the world have had to close due to health regulations, which represents 90% of museums globally. Luckily, art has always endured the most difficult situations. This time, technology has been its most powerful ally. From virtual tours to interactive apps and even educational live sessions, art has found ways to stay in touch with us this tough year.
Some museums have even made their presence in social media more powerful, and such is the case of the Uffizi Gallery, an art museum located in Florence, Italy. Before the pandemic hit, the museum was known pretty much only within the fine arts circle. But now, its fame has risen since it found a new market in the realms of TikTok.
Thousands of users have now become avid followers of this iconic gallery thanks to its eye-catching and hilarious content (kudos to the creative minds behind each video!). The Uffizi Gallery has not only managed to stay afloat but has also found unique ways to connect with a younger audience, bringing them much closer to art.
They’ve combined art and culture with TikTok trends, allowing us to see art like never before. Did you ever think you’d see Eleanor of Toledo, Dutchess of Florence, dance to Doja Cat’s song “Boss B**ch”? Well, that video isn’t working anymore, so here’s another funny one.
Maybe you never thought you’d relate to Tiziano’s Venus of Urbino as much as you do when you see her in her quarantine mood (junk food and PJs included, of course). Talk about weekend vibes!
And they’ve shown us that even art muses get sick of being on lockdown. Take a look at Giovanni Boldini’s Signora in Bianco joining the popular “Bored in the house and I’m in the house bored” trend.
The Uffizi Gallery’s TikTok community has grown at an impressive pace. It went from having a little over 3,500 followers in May 2020 to more than 27,000 followers as of today. Its videos have been shared over 10,000 times and have 101.7K likes in total. The content they’ve shared has been so well-received worldwide that people are sharing their love on Twitter.
Museums all over the world keep finding new and exciting ways to bring us all closer to art, especially during difficult times. Art has always been a way for us to express ourselves and to represent the world around us. It is in art’s own nature to adapt and evolve as we adapt and evolve too. Finding a new space for art in social media reminds us of another of its characteristics: its ability to become, in a way, timeless.