Fashion comes in all shapes and sizes.
The world of fashion is known to be very competitive, very demanding, and not very accepting. However, it’s 2020 and the industry is changing. Many brands, influencers, and consumers have decided to break the ridiculous beauty standards that say fashion is only meant for certain body types. The rules of the game are changing, and they’re being changed by people like Katie Sturino, a New York City-based beauty entrepreneur.
Starting her fashion career back in 2005 as an intern at Chanel, Sturino is the founder of Megababe, a beauty brand that sells non-toxic beauty products, with a focus on helping women (and men!) feel comfortable in their own skin. She is also the mastermind behind The 12ish Style, a blog where she posts style tips, her top-picks of the fashion and beauty world, and the best of all: her gorgeous, size-inclusive looks, which she posts on Instagram under the hashtag #SuperSizeTheLook.
Super-Size The Look is her stylish take on the best celebrity looks, where she recreates outfits worn by different stars such as Karlie Kloss, Jennifer Aniston, Cindy Crawford, and even royal fashionistas like Kate Middleton. Unlike the typical “steal her look” trend from fashion magazines, Katie Sturino reminds us that her posts are not about who wore it better, but to prove that style has no size. The results, needless to say, are incredible.
She has also urged countless brands to expand their sizing options, raising her voice for the thousands of plus-sized women who also struggle to find clothes in their size.After constant disappointments from countless brands, she decided to post the ridiculousness of it on Instagram under the hashtag #MakeMySize.
“I realized that outside of the 12 and 14 range —that once you’re a 16 and 18—there’s nothing to wear. If you’re trying to participate in the fashion conversation or wear something that isn’t made of a flammable nine-dollar material, you cannot get dressed”, Sturino mentioned in an interview for Fashionista.
She has helped women realize that so many others face the same problems they do when it comes to clothes and sizing, to expose that it’s the brands who are to blame, not the customers. “It’s shifting the blame off of you to the brands and thinking more about why are the size zeros and twos always out on the floor? Why do I have to order online? Why doesn’t the double zero order online? There’s no shade to the double zero — that’s not what this is. It’s more that that’s the party line with fashion, that the small sizes are catered to, the larger sizes are pushed to the back”, she states.
Katie Sturino has undoubtedly become not only a fashion icon, but also a voice for women who are 100% done with the beauty industry excluding body diversity. Through her take on fashion, she has inspired women all over the world to embrace their own bodies, to be unapologetic, to break standards, and to express themselves through clothes, because in the end, isn’t that what fashion is all about?