Pack you bags, we’re moving to New Zealand.

Remember when the internet could only do like, two things? It was basically either e-mail or data entering, but it was groundbreaking.

Well, times have changed and now almost every single person in the world uses the internet on a daily basis. Whether it’s for your job or to catch up with friends, it’s an every day necessity—and the more it has to offer, the more people of all generations continue to utilize it—especially children.

Heck, these days it’s basically raising children!

Back in the day, our parents scared us about the negative parts of the internet with shows like Dateline NBC’s To Catch a Predator, adding multiple parental locks, telling MySpace horror stories, and more. But the more we were restricted, the more we wanted to use it.

Nothing has changed, as there are still some scary areas of the internet we should avoid, especially from a young age. Instead of scaring kids by telling stories, one country suggests you try a more educational approach when it comes time to talk to your kids.

New Zealand—who seems to be doing everything right lately—has a more modern way of looking at internet safety through a campaign called ‘Keep It Real Online’. Their website reads:

‘There are lots of benefits for children and young people online, but they can also be targets of crime and exploitation. It is important to educate children and help them develop online safety skills so they can navigate the internet in a safe, happy and healthy way.’

The nature of their campaign is to inform children that the internet, while incredibly resourceful, also needs a bit of caution. Rather than lecturing or scaring them into being safe, they suggest you discuss the topic with them while remaining calm, cool, and collected.

The best part of this campaign are the advertisements. Through their video marketing campaign, scenarios of bullying, pornography, inappropriate content and grooming are addressed as well as ways to react.

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To say it’s an unorthodox approach is an understatement, but it sure is memorable, don’t you think?

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